ROLE 
Graphic Design, Package Design, Guerilla Branding

SCOPE 
3 Weeks

TEAM 
1 Member

Beating Heart Disease (BHD) is a program that has been affiliated with Beta Chi Theta National Fraternity since early 2004. Heart disease is the leading cause of death in the United States, claiming approximately 610,000 lives every year.

During my time as chapter president and designer, I executed an initiative that innovated the awareness of raising funds for cardiac research & education programs. Inspired by Drake's "Hotline Bling" single cover art.