ROLE 
Art Direction, Marketing, Graphic Design

SCOPE 
12 Weeks

TEAM 
2 Members

UMass Amherst hosts an annual spring concert where top of the industry artists perform for the students and faculty. As a creative director of the project, I had the opportunity to fully design and lead the marketing efforts making this concert one for the books.

It was one of the largest Spring Concerts in the history of UMass with nearly selling out 6500+ tickets alongside an outreach to 270,000 people on social media.