Thunderbolt Airlines (Case Study)
ROLE
UX Architect & Visual Design
SCOPE
8 Weeks
TEAM
2 Members
As part of a design team challenge at Accenture, an airline (Thunderbolt Airlines) has set out on a quest to become the most streamline and connected digital airline in the world.
To tackle this problem, I conducted a case study of all stakeholders in an airline travel journey (from the customer to the operations team).
Daily Challenges for Airlines
Existing Landscape for Most Airlines vs. Proposed Landscape
Point-to-point connections between existing systems leads to a complex IT landscape. Inefficient and inconsistent processes for decision making are difficult to change and can have a negative impact on overall satisfaction Operational data is not seamless and the time lag in communications causes confusion among users (e.g. passengers, gate agents, customer service agents).
The proposed landscape interaction connect data, passengers, employees, and business partners in real time to optimize the airline's processes, sales, and service offering a parallel experience.
Business Case for Change
High Level Business Case Use
Objectives
A single airline-wide platform as the basis for one version of the truth, in real time.
Connecting data, passengers, employees and business partners in real time to optimize the airline’s processes, sales and services.
Enable a seamless and improved experience across the touch points in the customer journey and their supporting operations.
To create a tangible prototype, the case study focused on creating the user experience and designs for back office users (like turnaround coordinator) as well as customer facing user (check-in agent).
Acceptance Criteria
<Character Airport Code XXX (Origin & Destination)>
<Gate Number>> <<Date>
<Aircraft regulatory/flight number in XX-###XX>
<Standard time of Arrival>
<Standard time of Departure>
<Estimated time of Arrival>
<Estimated time of Departure>
<Status of Gate (In air, delayed, cancelled)>
<Operator>
<Percentage of Passengers Boarded >
<Percentage of Bags Loaded>
User should have the ability to search elements by gate number, airport departure code, and flight number. User must also have the ability to view overall flight turnaround coordinator and check-in agent status when there are no exceptions.